It can be difficult to imagine how you would go about planning and staging an event today without using any form of technology. Such a wide variety of technological tools have made their way in the world of event management that their absence would cause a lot of problems in the various processes.
By using technology, organizers can streamline various steps. As a result, the best event staging company staff will be able to avoid or minimize repetitive and lengthy processes and handle more tasks efficiently.
Additionally, integrating technology in event planning and staging provides the organizing team, clients, and attendees several benefits. These include increased audience engagement, faster, clearer, and consistent communication among all parties, and greater efficiency in gathering data and measuring results.
Technologies That Will Take Your Event to the Next Level
One of the biggest roles of technology in events is boosting audience engagements. It does so by giving your project that “wow” factor which won’t fail to please and excite the attendees.
But which types of technology can give your event a leg up and make it stand out from the others? Here are the five best ones:
Start with something basic: ticketing.
Waiting in long lines to buy a paper ticket that could get lost, torn, or damaged is now a big turn-off for many people. If given a choice, individuals interested in going to an event will opt for the more convenient mobile ticket.
With mobile ticketing, buyers will never have to worry about misplacing or damaging a physical ticket which will not be replaced for free or refunded if lost.
Additionally, with mobile ticketing, you reduce the risk of fraud from stolen or counterfeit tickets, thus giving buyers peace of mind upon purchase.
They are easier to show at the venue entrance as well. Attendees simply show the ticket saved on their smartphone. Ushers won’t have to spend time checking the stub and tearing off a portion.
Since this is a more convenient and safer option for purchasing, keeping, and showing tickets, consumers will be more interested in the event, which will improve attendance and engagement.
2 . Event app
If you want people to easily access all important information about your event, invest in an event app.
Digitized brochures, registration, and ticketing allow users to see and accomplish them all on one app. Interested attendees can get the details they need on their mobile devices. Moreover, they can buy tickets and register whenever and wherever they are, saving them a lot of time and hassle.
To get the most from your event app and boost audience engagement at the same time, add live polling and streaming and other exciting interactive features.
By making all key details and steps to join the event just a tap away, you will take your attendee experience to a higher level.
3 . RFID bands
Radio Frequency Identity or RFID is now a standard technological piece in numerous music festivals around the globe. They sometimes don’t look like event tech since they are designed in a way that they look like arm bands or wristbands.
With an RFID badge, attendees won’t need to bring cash or cards to buy food, drinks, souvenirs, and any item that catches their eye. They won’t have to worry about losing or dropping their paper and plastic money and keeping a close eye on their bags throughout the event.
This piece of technology will give attendees more interactive experiences. Additionally, their ease of use will also mean faster transaction and service.
An RFID band can also be used as an additional promotional tool. Design them creatively in a way that attendees will love keeping them as souvenirs of a wonderful event. This will facilitate brand recall among the people who still have them.
4 . AI
Using artificial intelligence in events doesn’t mean hiring robots to act as servers or to check tickets. They won’t provide any form of entertainment, either.
To integrate AI in a conference, exhibit, or trade show, have customized chatbots created. Use chatbots to answer frequently asked questions and for taking exit surveys.
With someone answering attendees’ questions immediately, you can ensure they will feel that they are being attended to throughout the event. Additionally, you will effectively increase audience engagement.
When the audience feels that they are important and remain engaged, you will already have a successful, unforgettable event.
5 . Wi-Fi
Lastly, a Wi-Fi connection is a must-have in all events, regardless of the type and size. Unfortunately, many organizers forget to include setting this up in their to-do list.
Keep in mind that nearly everyone expects to get an Internet connection wherever they are. As such, don’t disappoint your attendees once they are inside the venue.
Aside from setting up Wi-Fi connectivity in the venue, make sure it is strong and fast. By doing so, you won’t get a lot of complaints that your chatbox needs to respond to. You won’t get a lot of infuriated social media posts about attendees not being able to access the Internet or experiencing slow load times during the event.
Whether you are organizing a corporate or charity event, make sure it is an unforgettable one and that it reaches all its target goals by including the right types of technology.
If you are having difficulties choosing which pieces to invest in, you can always ask an event planner about which ones would be the most helpful and effective for your event.
Born in 1979, Mahmoud Majed is the Managing Director at Level Production. He is a B.A holder in Business Management with 15+ years of relative experience. Prior to his role at Level, Mahmoud held a marketing directorship position for a leading holding group in the UAE, handling accounts in industries such as international retail and dining and pioneering the concession business department. Mahmoud also took on leadership roles in the high-end luxury sector. Mahmoud first moved to Dubai in 2001 and has called the country his second home ever since. He is a firm believer in the power of positivity and works hard on implementing happiness in the workspace.