Ever since the invention of Gutenberg, printing has played a crucial role in society. Whether it is education, history, science, or any other field, printing has made its mark on the industry, and it is still going strong. Now that printing is accessible by anyone and everyone, its reach has increased exponentially, and people have been using it for all types of purposes. If we talk about marketing, printing has really helped marketers bring their brands to the forefront.
Ever since the dawn of the digital age, printing has been put on a back burner. Businesses are focusing more and more on digital media to market their brands and their dependency on printing is becoming less and less. From ads on Facebook, Twitter, and Instagram to emails in customers’ inbox, marketers have found a host of ways to approach the audience without the need of printing materials. They have come up with all sorts of digital strategies to bring their brand to the front of the crowd and grab the attention of the users. And, now that more and more users are using multiple devices to access the internet, those strategies are really working out and giving excellent results.
The question that arises here is:
Is Printing Dead?
The simple answer: NO!
The lengthy answer:
Printing is so much more than just a bunch of visuals printed on a piece of paper. There are a host of elements that must come together to make the perfect flyer, brochure, pamphlet or any other printing material that you need. It means a managed print service where you get the highest results while keeping your printing cost to a minimum.
It is well known that people decide to buy a ticket or accept an invitation not only because the event is great but also because of the ticket or the invitation looks good. It is one of the major factors that affect people’s minds when they are deciding to make a move or not. Attractive printing not only grabs customers’ attention, but it also presents an image of the company to the audience, whether it’s an invitation, a payment slip, or a business card. The quality of the printing, the aesthetically pleasing visuals, the quality of the paper, they all come together to convince the customer to take the action that you want them to take.
These things are still very much in demand and businesses who understand how the market works and how people’s minds work are still using these strategies to ensure an excellent ROI and greater visibility.
Printing For Small Businesses
Whether you are a startup or a small to medium business, you open your business to solve a certain problem that your target audience has and generate sales by it. You put your heart and soul into building your brand. One of the ways that you can do that is to contact a good printing company to help you with your branding strategies.
No matter what kind of company you have, you still need a lot of paperwork to make sure that your operations are running smoothly and there are no glitches or setbacks. This paperwork could be order forms, receipts, brochures, advertising materials, letterheads, business cards, payment slips, envelopes, packaging materials or more. We all know that each brand is unique, and a good printing company will work with you to make sure that all your paperwork represents your uniqueness and tells your story to the world. You can get all your paperwork designed in a professional and attractive manner within your budget. This way, you can be sure that no matter what you need to communicate, the receiver will get to view your logo and company theme. This will help you expand the reach of your brand and increase its visibility tenfold.
Printing For Marketing Purposes
Another thing that you can do is to create marketing materials like flyers, ads, even t-shirts, mugs, compendiums, and a host of other things with your business logo on them to market your brand. You can create multiple promotions on your website or in your store and give away these items as a keepsake to customers for a purchase they made, or for a repeat order, to increase their brand loyalty.
There are a host of reasons why businesses still consider printing as important for their branding strategies. Here we discuss some of the reasons.
Physical Customer Presence
A lot of businesses depend on a localized audience to generate their sales. Also, there are some businesses that need to make physical contact with their customers. It could be a retail store, a baker, or any other type of business. It could be an insurance company that prints flyers to be kept in a doctor’s waiting lounge so that the customers can look at them.
For these types of marketing strategies, printing works better than any digital form of marketing. You can print flyers, brochures, pamphlets, or banners to be placed in strategic places so that they can come in direct contact with your target audience and woo them.
Print As A Luxury
The print has always been associated with certain niches of industries as being a luxury. Just think of glossy magazines and major publications. Customers still hold those in high regard and purchase them regularly. Another great example is the comics. People preserve old and unique comics that are still sealed in their covers. They buy comics on a regular basis and still prefer paper comics rather than digital ones. Companies can use this aspect of printing to make their presence felt and enhance their marketing campaigns.
Combining Print With Cutting Edge Technology
No matter how old printing is said to be, it has the power to integrate itself with the latest technologies to give us results that we didn’t think were possible. One of these ways is combining printing with the power of Augmented Reality to grab your customers’ attention in a major way and make sure that it doesn’t wander. When the movie ‘Ready Player One’ was about to be released, people saw its posters around all major theatres, and if they pointed their smartphones towards the poster, they got to see the latest trailer with the help of augmented reality. This shows that printing is still very much alive and well and working beautifully with state of the art technology to give astounding results.
Summing It Up
Printing is still one of the strongest ways for brands to make their presence felt. In a world, where everyone is focused on the digital aspect, focusing on printing can give your brand the extra push that it needs. Printing can catapult your brand to the height of fame and popularity.