SEO is crucial for visibility and searchability of your website. You’d want to be in front of your potential audience when they’re searching for terms related to the products or services that you’re providing. As a small business owner, you’re probably aware of the benefits of investing in SEO for your digital property. Getting the right digital agency can prove to be a challenging endeavor. It is crucial that you’re doing due diligence so that you’re landing on a company like ATLANTA-SEO.COM that cares about providing real value for customers. Here are some of the reasons why you should invest in SEO for your business.
Organic Search Is Primary Source of Website Traffic
If you’re to get visitors to your website, there is a high chance that it will be coming from Google. Google owns more than 75% of the search market and it is important that you’re prioritizing optimization with the search engine in mind. When you invest in SEO, you can take advantage of the traffic that comes from search engines.
Helps in Building Trust and Credibility
The goal of SEO is to establish a strong online foundation. Your SEO efforts will not be substantial if you can’t rank on the first page of Google. When you’re consistently ranking on the first page of search engines, the potential audience will view you as a credible source of information. This also helps in improving the brand awareness of your business. For small businesses, SEO can help you establish a strong online presence without spending a fortune on marketing.
Search traffic has the highest potential when it comes to conversion. For someone to search for a product or a service, it means that they’re in the initial buying stage and all they need is to be pointed in the right direction. That is why a lot of the people that use Google to search for a product will end up buying or visit the physical store. SEO can be said to be the most effective and affordable digital marketing strategy. That is why you’ll be losing a lot as a small business if you’re yet to invest in search engine optimization.
Better User Experience
Good user experience is one of the ranking factors for Google. There is no one that wants to browse a website that is not mobile-friendly and takes ages to load. When you invest in SEO, the user experience will have to be optimized if there is to be traffic to your website. When several visitors come to your website and can’t find what they want, it will be a signal to Google that user experience is far off from what is expected. This will in turn lead to a demotion in the ranking. With quality SEO, you can create a seamless user experience for the visitors that are coming to your website.
Impact on the Buying Cycle
Most modern consumers are savvy. They’ll want to do research before making a purchasing decision. From a buyer’s perspective, this could be perceived as the biggest advantage of the internet. You can use different SEO tactics to influence the buying cycle. Content marketing will have an influence on the decision-making process. A customer is likely to buy from you if they feel that their queries have been adequately addressed. For worthy connections to be made, your brand will have to be visible to the intended audience. With local SEO, you’re able to enhance visibility and the potential local customer will have the answers to the question or concerns that might be having that curtail making a decision.
SEO is relatively cheap when compared to other forms of marketing. With PPC advertising, you’ll need to spend continuously in order to get leads. With SEO, there will be an initial and continuous investment. Since it takes time to start seeing results, it can be considered to be relatively cheap in the grand scheme of things. You will still get leads for free even if your PPC campaigns are turned off. Considering it as marketing cost isn’t the right way to look at it. SEO is an investment that will pay off eventually provided that you’re doing it right.
The SEO actions will be noticeable in the first year. The results will most likely last for years if it was done right. That is why it is important that you’re working with a digital marketing agency that has a track record for helping its clients dominate the SERPs.