The corporate visual identity (logo, colours, fonts, etc.) is also a message that you are sending to your target audience to connect with it.
Therein lies its importance, which serves to communicate (visually) next to all the other elements that make up your brand.
THIS VISUAL MESSAGE MUST BE CLEAR, CONSISTENT, BE ALIGNED WITH THE VALUES OF YOUR BUSINESS AND REFLECT YOUR MARKET POSITION!
Most importantly, if you really want to have a logo that represents you, you will have to hire a professional designer who knows how to capture your essence and create from it the logo that your brand deserves. Just go for a reputable creative agency in Sydney and let them get you a creative strategy.
# 1 WORRY ABOUT YOUR CORPORATE IDENTITY
It seems obvious this first tip, but if you walk a little on the Internet, you will see that there are countless businesses that do not at all. Remember that you not only have to be professional; you must also make them perceive you as such. This is achieved only if you worry about the visual appearance of your business. Your potential customers will capture the message you are transmitting: more professionalism, thanks to your attention to detail. And they will feel more willing to buy from you.
To transmit professionalism is to transmit confidence. And the increase in this is the first step for sale.
# 2 BE DIFFERENT TO MAKE YOUR IDEAL CUSTOMER FALL IN LOVE AND FORGET YOUR COMPETITION
You have to be different to attract them but with specific meaning and objectives.
Your ideal customer is the person you want to persuade with your brand and who ends up becoming a real and recurring customer.
WHAT IS THE USE OF OUR VISUAL IDENTITY AND ALL OUR BRANDING BEING SPECTACULAR IF IT IS NOT ADDRESSED TO THE PEOPLE WE WANT TO BUY FROM US?
Logical, don’t you think?
Imagine the website of a lawyer cabinet with bright colours and comic type… What kind of message would you be throwing? It does not make much sense, right?
Perhaps these people have wanted to differentiate themselves with their design, but they are transmitting values that do not correspond to their business.
What I mean is that the design can be spectacular and quality, but it also has to convey the message of your company. Make sure that this requirement to create a successful corporate visual identity is met by your brand.
Differentiate yourself, yes, but with common sense.
Everything visual should be memorable and share the same values that your target audience has. If it is not, they will feel confused or disappointed and will vanish without a trace. #branding CLICK TO TWEET
But if you create your identity with awareness, your audience will connect with you more than with the competition because you will transmit them more.
And emotions play a very important role in the sales process.
Sometimes, you can also meet people who like your work so much that they buy everything you take out, because they trust you and what you offer them 100%!
That is the highest you can reach in connection with your target audience, thanks to the confidence and satisfaction they have discovered when they find you because you are the one who solves their problems. They are called evangelists and will speak well of you and will recommend you.
Word of mouth is still the most powerful tool to reach more people, with the high possibility of reaching more and better customers. From my point of view, the best of the “tools” that will never go out of style.
# 3 MAKE SURE ALL OF ITS ELEMENTS ARE INTEGRATED TO HIGHLIGHT YOUR BUSINESS VALUES
Create a consistent corporate identity: aligned with your business and highlighting your brand values.
The corporate visual identity cannot be disconnected from those values that you are proposing. That is, your logo, your colour palette, etc., must be true to what you want your brand to convey.
For example, imagine that you have an online baby clothing store.
The colours: warm and sweet.
The logo: cute.
The typography: sober, straight and cold – wrong!
I think I explained myself perfectly. ☺
So that this does not happen, when you create your corporate identity (or commission it from a designer, in fact, it will ask you about all this) you must take into account all aspects of your brand (values, positioning, essence, tone…) so that there is no disconnection between your brand and your corporate visual identity.
# 4 ALWAYS USE YOUR BRAND MANUAL
Often brands forget that they have a corporate identity manual or corporate visual identity and what it is for. Or worse, they never created it!
If you use your brand according to the manual, the visual communication of your brand will be consistent. You will prevent yourself from spoiling the use of your image. If not, it will be a confusing brand, and that is not recognized by your ideal client since you do not apply some rules of use. Really, this will spoil your identity, your business and you. Your corporate identity represents you, and you should take care of it as if it were gold, or better yet, as you would like to be taken care of. Good, really? With care and as you are, yes? This happens a lot in social networks, in the design of digital products or landing pages. Sometimes a business does not respect the rules, and the result is a different design from the brand. Different typefaces in each publication, colours outside the chosen palette, until deformation of the logo!!! 😱This makes the user feel confused, disoriented and away. To be a recognized brand, you must be constant in your line of sight.
# 5 IF NECESSARY, WORK WITH GRAPHIC DESIGN PROFESSIONALS
Visual identity is a very important part of your branding. And branding is part of your marketing. Take care of all the elements that make up your sales strategy so that it is effective. So, if you are not good at design, why not ask a professional to save you time and money? At this point, I also want to talk to you about the mistake of hiring low-cost designs on well-known platforms that I do not want to name. It is not the first time that I meet people who have hired the design of their logo in this type of places and who have suffered bad experiences. What can you expect from these types of sites? Logos that do not represent you, 0 reviews and loss of money.
# 6 AUDIT YOUR VISUAL IDENTITY WITH YOUR OWN CLIENTS
Yes, just as you ask for comments and testimonials, you can ask them what they convey to your brand’s corporate identity. Depending on your answers, you will know if you are on the right path or not. Use these ideas to improve the visual identity of your brand. And if necessary, perform a rebranding process.
# 7 ANALYZE AND LEARN FROM OTHER BRANDS
Another idea that many others can report to you to improve your visual identity is this: do an analysis of the best corporate visual identities you find and ask yourself why you like them. See other brands whether or not your competition. The ones that are succeeding, the ones that inspire you and the ones you would like to look like. Here are some more ways to boost your brand identity online. What is it that you are transmitting with your identity the X or Y brand that makes you feel attracted to them?
OBSERVING AND ANALYZING IS ONE OF THE BEST WAYS TO LEARN, DO NOT DOUBT IT.
CONCLUSIONS + AN EXTRA IDEA
So, the question is: is your corporate identity transmitting the values of your brand? A consistent corporate identity connects with your target audience emotionally. This is the first step for them to become customers. And if you do not believe it, remember the story I told you before. 😉 Improve it and turn it into another of the key elements of your marketing. Use it as a customer attraction engine taking care of it in every detail.