Best SMS marketing strategies for ecommerce
The main task of marketers is to make a company’s product or services interesting to the target audience. A lot of information sent to users online leads to the fact that many of them don’t really pay attention to it. Therefore, the best way to convey information to customers is to send them SMS.
SMS marketing implies sending ads and news to customers in the form of text messages. This is one of the best tools for communicating information to the target audience who agreed to receive your newsletters.
Often smartphone owners don’t use emails. Many companies choose emails to send important messages. These marketing methods don’t always get the right response. Therefore, choosing suitable SMS marketing strategies is more effective. In this way, you would be able to send information about the completed order, arrival o new goods, or other services.
Save time using SMS marketing tools
Sending messages manually can be quite difficult. Especially when it comes to informing hundreds of clients. Therefore, the use of special tools for messagings will greatly facilitate your work and allow to maintain a high level of confidentiality.
Using marketing tools, you can manage your database by selecting specific target audience. Segmentation of the contact list will allow you not to annoy customers with your messages, especially those who live in another region. This is true for companies that offer discounts in offline stores located in a particular city.
You will know how many users are reading your messages and how many targeted actions they took after that. To optimize your campaigns, you can use the SMS test, which will be the best solution for choosing the right strategy.
Add value to your customer in SMS
When planning your SMS messages, make sure that your offers will be of interest to the customers. You can send them:
- Commercial offers.
- Urgent deals. When users know the number of items is limited, they are more likely to make a purchase as soon as possible.
- Notification about a scheduled event. Information about its venue and other important data will allow you to attract attention of your target audience.
- New arrivals. Notification of the replenishment of the product line with new items will increase the site traffic.
SMS marketing is the best way for ecommerce businesses to build loyalty to their brands.
Keep your message simple (KISS principle)
In an SMS, you should state your thoughts as briefly and concisely as possible. There’s no need to create a long text, since a clear CTA will help you get targeted actions. After clicking on the link in your SMS, the clients will be able to study more information about your company and products.