As the year 2020 is quickly approaching, Instagram remains one of the best mobile apps, whether in android or iOS. Just imagine, a staggering one billion accounts are active every month, and most of those accounts are very active daily.
As more consumers spend most of their time on the application, there is a high possibility that a marketing video would get views. Numerous businesses are turning to Instagram for their business marketing. As you spend time on the app, you would notice more and more companies, giving you a reason for putting more effort into the mobile app.
The App Is The Place To Get Discovered
Only a few months ago, Facebook statistics opened up that almost 20 percent of the time consumers spend on Instagram are spent by scouring the explore section of the app. Consumers would discover a variety of marketing ads, such as ads that promotes a better style of living through the means of creating lifestyle video content.
Consumer Adore The Idea Of Using Video For Marketing
Recent researches disclosed that consumers are buying the brands because businesses are advertising it on video through numerous platforms. With Instagram’s immense popularity, the platform acknowledged its increase in sales because of video marketing, and it’s gradually increasing year after year as more people are becoming inclined to videos.
The Instagram Feed Is Developed For Videos
With the majority of the consumers that are discovering a marketing business on Instagram, most of those consumers are not following them yet. Because of the Instagram feed, it’s the perfect place for businesses to promote their brand and exhibiting their presence throughout social media, and videos are perfect for standing out from other forms of content.
Opportunities On Instagram Stories
It’s verified that Instagram is the ideal platform for consumers to know if a brand is appealing. So as a business marketer, you must understand that when consumers are exploring your brand, the first place they would go is the Instagram app for followers, and it’s the job of the advertisers to create content that helps them decide when it comes to buying your product.
Getting Started
When you’re thinking of getting started with video marketing on Instagram, then there are a few guidelines that you must consider. First is that you must always think first on mobile because mobile gadgets are usually formed as a rectangular device, so creating video content with similar aspects is the key.
Another is with the use of hashtags because hashtags on Instagram can aid your content to go in front of the consumers. The best hashtags to play with are geotagging, where it automatically indicates where is the content from and also tagging other relevant accounts such as Instagram Influencers to boost your content’s exposure.
Takeaway
There is a one-of-a-kind opportunity for you and especially for your business to stand out from thousands of other brands with the use of a video, which is a type of content that causes more cooperation and interaction that can be leveraged to boost the exposure of your brand.
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