Whether you want to replace your old television or get the phone number of the newly-opened boutique in your Dallas neighborhood, you are most likely to use Google search. A few results pop up, in the order of how they rank according to Google.
SEO (Search Engine Optimization) is a means to get Google to understand your product or services and deem your site worthy of a higher ranking.
A well-planned SEO strategy from expert Dallas SEO services can ensure increased exposure for your business and sales.
The main difference between traditional marketing methods like TV ads or telemarketing and SEO is that SEO targets internet users who are actively searching for your product or service. SEO is an inbound, customer-centric approach, which means you will attract qualified, organic traffic.
Comprehensive Packages for Dallas SEO Services may include:
Planning the SEO Campaign
Whether your business is based out of the DFW market or pans all over the city, locals looking for your services can find it only if you are more visible than your competitors. Ensuring that you stay visible and perceive as trustworthy is a long-term process that begins with your SEO campaign setup.
Every Dallas firm is different in its business objectives, how they provide services or their approach to their customers. Your SEO experts need to understand your business intricacies and project the best view of your company.
Doing this involves:
- Familiarizing with your brand and operations
- Researching the market and your competitors
- Analyzing past metrics and marketing campaigns
- Understanding your business strengths
- Identifying areas of improvement
- Figuring out necessary SEO maintenance platforms
Performing the Site Audit
A technical audit of your website involves a thorough investigation of the existing site infrastructure. At the end of this intensive audit, you will receive the documented findings from the SEO team. It can be further broken down as:
Technical: Per SEMrush, around 83% of websites have some performance issues that affect the page speeds. Uncovering any basic technical errors and improving your website’s performance in terms of increased page loading speeds and enhanced user experience is covered in the technical site audit. Google also ranks the sites with an SSL certificate higher, and hence, getting the search links to redirect to the HTTPS version is crucial.
Besides, mobile-responsive websites tend to rank higher on Google as mobile queries have gone up 200% from 2017-2019. Dallas users search for services “near me,” on the go, and if your business site is optimized for mobile devices, they can reach you more easily.
Organic Links: While links from trusted sites and valuable content that point to your site can bring in more organic, qualified traffic, spam-related links can damage your brand reputation. Or, worse – your site may be penalized by Google. And if you are not registered on Google Search Console, you may not know if you have a penalty. An expert team from Dallas SEO services can submit a disavow file to Google Search Console and make sure that your rankings do not get hurt.
Local SEO: Firstly, it is essential to add your business to local online directories and Google My Business Listings. When you add your information, such as the physical address of your business, contact number, customer reviews, and business hours, it will get easier for search engines to refer to all crucial mentions. When people look for, say, “Lebanese restaurants near Lakewood Heights” or “best nail salons in Dallas,” Google points them towards the sites optimized for local search.
Schema Markup: This is an advanced SEO technique that spoon-feeds Google and other search engines accurate information about Dallas businesses. This Structured Data makes it more convenient for the search engine spiders to understand your content and crawl through your site.
For instance, when people from other regions come to a Dallas neighborhood and look for a location-specific service, schema markup and micro tags help Google to promote your business address over others that are not marked up.
Google Analytics and Reports
Once the Dallas SEO services have a digital marketing campaign in place, you will receive regular reports on your site’s performance and the progress of the SEO efforts. You can keep track of your visitors, learn where they come from, and boost ways to increase organic traffic to your site.
Nearly 80% of internet users only focus on organic results, while Google makes up for almost 94% of organic traffic. SEO specialists can help improve your business’s bottom line by building an intuitive and unique site structure and assessing the data points.
Optimizing the Content
SEO content creation for businesses targeting local customers is an ongoing process. This calls for going beyond the traditional search optimization techniques. For instance, you may want to add more local terms into the content without keyword stuffing. Let the content flow naturally, but also be relevant to the location.
Adding the city name in your titles and description or creating separate landing pages for each location are a few ways to achieve this. Add a map to your business that shows its proximity to popular places, e.g., 0.8 miles from the Reunion Tower or a 5-minute drive from American Airlines Center.
Link Building and Reviews
After creating enough valuable content and posting consistently, you can start the backlink building process. By generating quality links from high-traffic, reputable sites, you can not only drive visitors from their websites but also establish domain authority in your area of expertise.
Customer testimonials can increase the credibility of your business. Likewise, having a local influencer or blogger write a few guest posts for your website and link to their site can benefit your business as you gain a wider reach.
Getting your site to rank on top of the Google results is not possible overnight. Understanding the full potential of SEO takes time, effort, and perseverance. Dallas SEO services do not begin and end on your website.
By combining the above strategies with a multi-channel marketing approach, like posting regularly on your social media pages, you can increase your ROIs. Depending on your budget and business objectives, you may choose a full or special SEO package.
Author Bio: Ester Adams is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.