Popularity of email marketing is growing rapidly. In 2018 users received 293 billion emails, but by 2020 this number was 306 billion. This amount of messages leads to the fact that many companies sending important notifications end up in a spam folder.
To get the customer’s attention, you need to use effective marketing strategies and marketing emails templates. Massmailsoftware offers modern services and tools that help increase users’ trust and the number of clicks on the official website of your company.
How to use advertising emails?
When creating a newsletter, focus on the parameters that will make a reader open your email and do the targeted action. For convenient management of your email marketing campaign, we recommend using the list manager https://www.massmailsoftware.com/listmanager/.
How to start a professional email? For customers to open newsletters, they need to be interested in them. Maximum specificity in one sentence is the best way to interact with the target audience. Use personalization principles to add a sense of urgency. Say that this promotion is valid only for a day and the client won’t have another chance to purchase a product at a discount. To understand how well the chosen strategy works, perform A/B tests and don’t forget to segment your target audience.
Name or company name
Clients don’t like to communicate with robots, so in the “Sender’s name” field it is worth specifying:
- company’s name;
- CEO’s name;
- name of the official representative of the company.
Users need to know they are communicating with a reliable and trusted person. You can increase your brand awareness and advertise using emails if the target audience regularly receives emails from a specific person. It is especially important to use it in the first newsletter so that customers know who is reaching out to them.
Headings and content
Important information should be indicated at the beginning of an email. Nobody want to read long texts that don’t carry any sense. To motivate users to read, you need to get them interested from the first lines. If you invite them to visit a new store, include its address and the opening date. The beginning of the text about new promotions must contain information about bonus offers.
The subject line of the email shouldn’t be repeated in the content or headers. The title of the article is the introductory part used to increase customer interest. Basic information will be disclosed further in the text but in a condensed form.
Call to action
In order for customers to follow a certain link, buy new products, or go to an important event, the email must contain a call to action. To avoid difficulties in finding this element, use email business samples and highlight the button with a bright colour. By clicking on it, the client will be redirected to a specific page on your site. This way they will be able to find out important data about your company and go to the official platform without additional steps.