Maps are a great tool for companies to use to convey data visually. There are many different types of maps that you can choose from, and knowing the differences between them will help you make an informed decision about which one is best for your needs.
In this article, we’ll talk about eleven things you should be doing with maps and how you can use them for business purposes!.
Choosing the right map for your needs:
There are many different types of maps you can use. Thematic maps typically show relationships between things, while geographic maps display individual objects on a particular location. When choosing which type is best for your needs, it’s important to consider what kind of data you need to be displayed and how much information you need to show through your map.
A map is an excellent way to tell a story and convey information succinctly, with geographic maps showing individual objects on a particular location. In contrast, thematic maps typically show relationships between things.
Here are some ways that you can use maps for business purposes:
Use a map to show where your business is located: Your customers or clients may not know the area at all, or they might want to visit your business for some reason. In the digital age, they won’t rely on physical maps to find your store or business location. Instead, they would prefer the guidance of a smart map or location tracker to find you. In this case, a map of where you are located is a great way to show people how close you are and how easy it will be for them to find what they were looking for when browsing on their mobile device.
Use a map as an interactive tool: Sometimes, information in maps can change over time. If you have something that updates essential data like population data or highway conditions, using maps could prove useful in providing up-to-date statistics about things like traffic patterns.
Showcase important milestones with historical maps: Maps often come from centuries ago, but there’s no need to let them go to waste. Displaying an old map with a more recent one could help you show how things have changed in the years and decades that no one knows about.
Include a Google Map in the footer of your website: There’s no need to make people go through the trouble of inputting an address when they can click on the map below and be given directions from where they are to where you’re located. You can also create a customized map with a map creator tool and embed it in the footer for an easy way to offer directions.
Map out your industries: It’s not enough to show the nature of a business on a map; you should strive to make them as dynamic and interactive as possible so that people can better understand what you’re all about. They could be anything from demographics or traffic patterns, but whatever they are, they’ll help potential customers see how everything connects with each other and find exactly what they need quickly.”
Use maps for storytelling: Maps of places all over the world are beautiful, but they may also be used to tell stories about why someplace is important or interesting. If your business has been around since 1875, find out if there are any old maps on file from before then and use them as a backdrop for what your company does now.
Include your location on social media profiles: To make it easy for your customers or followers on social media, you can add the link of your location on social media profiles. With this information, your customers won’t have to take many efforts like searching your location on maps or entering the name manually to find you.
Organize your content with maps: Maps can be used to organize information in a visually appealing way. For example, if you’re publishing an article about how people’s use of technology has changed over the past decade, including a map that shows where those changes have happened and which countries are leading the way.
Label all locations in text descriptions: Even though most people may not need this anymore because they’ve already found what they were looking for using mapping software, labelling all locations should still be done. Doing this helps those still using traditional methods.
Use maps as part of presentations: You can use maps when speaking at events, conferences, etc., and add them to blog posts about topics related to mapping (such as transportation) to make them more attractive and appealing. You can also use it to portray your company’s success, and new branch launches through maps.
Use maps to make decisions: When deciding on business locations, the use of mapping software can help you identify what’s in your area (as well as how close it is) so that you’re not spending money unnecessarily. You could also plan a new marketing campaign using data and then map it out with one of these tools.
Many businesses are already taking advantage of maps differently. So make sure you’re using them, too!
Hina Irfan is a professional blogger, outreach expert, and writer. She is an active content creator who aims to inspire. She writes for several online magazines and on diverse topics with the focus on offering useful and actionable information to the readers. You can contact her for outreach opportunities at [email protected]