A/B SMS Test: What Is It?

SMS marketing remains one of the most popular ways of business promotion. While competitors are forced to abandon their activities, you can increase the number of your repeat customers. You only need two things: a contact list and strategic thinking.

You will need to test SMS blast in order to find out what is interesting to your readers. Recipients react to offers from companies in different ways, so you should develop your strategy with care. Today, you can use not only personalization to draw attention, but a number of other tricks too.

How to A/B test your texts

A/B testing is used to find out what is interesting to your recipients. For such a test mailing, you need to divide your audience into two groups, and then send text offers from your company. You can define the success of your A/B Tests only after the objectives of such test are clearly stated in writing or orally.

Your subject line and other differences can be used as a guide. You can compare the recipient interest rate using special tools. Creating a newsletter on test platforms can open your eyes to the promotion strategy that you use as a basis.

Testing ideas to improve marketing results

Test messaging allows you to determine the right approach to your audience. In order for your results to be informative, it is worth making the differences noticeable and easily identifiable. In addition, the preparation of proposals for the two groups requires obvious changes:

• subject lines of your letter;
• addressing or not addressing your recipients;
• name length.

It is often difficult to stand out if everybody has the same type of emails, therefore, you should decide on a communication channel for SMS marketing before testing. Short text messages and instant messengers are used to communicate with recipients. Each of these options is attractive in its own way, but you don’t have to choose just one.

When testing your newsletter, you can check the open rates depending on the subject of your letter, the percentage of conversion in different periods of time, and much more. In order for the results to be the answer to your question, you need to consider a few points:

• what you can change in the created newsletter;
• communication channel for testing;
• goals pursued by your company.

Only by formulating your expectations you will be able to complete your test successfully. An unsuccessful first newsletter with your marketing messages doesn’t mean that your channel doesn’t wok. Rather, it is an indication that you need to take a different approach with your recipients. Use the SMS verification API to examine your results.

The platform offers all the support and easy integration with other tools. If necessary, you can ask a question to a Testelium technical support employee and get an extensive answer. Full control and optimization of the collected data is a guarantee of the success of your test.