Pay-per-click marketing is the most-effective, low-budget way to generate continuous streams of paid traffic for your business. But traffic is not all that matters. The question is, is your ad streaming relevant traffic that converts into sales? A lot of factors contribute to your campaign conversion rate. How compelling your landing page is, your call-to-action button placement, and how optimized your ad is for the targeted audience, are but a few conversion rate determiners. But in the real sense, it’s more about your ad company. So how about we show you how to choose the right one for you from the hundreds of top PPC agencies alive today? See the step-by-step below.
- Step 1; Set Your Ad Goal
This is your starting point immediately before making a PPC agency research. Having a breakdown of your ad goal lets you know what agent is best for the same. So to speak, you want to be specific about if your campaign is for brand awareness or lead generation or for product advertisement. From there, you decide upon your targeted ROI. For instance, let’s assume you’re looking to drive sales to a new product. And your annual targeted sale is $45, 000. Then your monthly sales target is exact at $3750. Right? You then proceed to break it down further by calculating the revenue on ad spend (ROAS) and your ad cost over sales (ACOS). This will not only let you determine what agency is best for your budget. It also gives you an overview of if the campaign is worth it or not.
- Step 2; Decide Pricing Model
The result of your goal breakdown from step 1 comes in handy here. Depending on your ad budget and the purpose of your ad, deciding upon the right pricing model is accurately done. Since the basic two pricing models are; the performance-based model and the monthly ad spend model. And that you pay your agency for every generated lead in a performance-based model. The performance-based model is ideal for such a purpose as brand awareness and promotions. On the flip side, you want leads that convert to sales for your product adverts. And therefore a monthly ad spends model is ideal, as it is closest to paying for only the leads that convert.
- Step 3; List Your Expectations
In this phase, you make a solid, long list of criteria that define your desired PPC agency. This way, you can cut a list of 20 top PPC agency in half. Such questions you should be asking include;
- Is the agency a Google Premier partner or Google certified partner?
- Does the agency have an experience in your business?
- Do they specialize in Facebook ads, Instagram, and other social media?
- Step 4; What’s Their Working Methodology
Now, you have a shorter list, right? Shorten it further by selecting the few with the best working methodology. Major Impact Media, as a PPC agency, has a working method quite different from that of Ignite Visibility. Agree? You can see the differences by finding out how an agent collects and analyze data, their keyword research process, their bidding strategies, and how they optimize bids. The area you should focus on the more is the area of data collection and analysis. Find out the source of their data. Know if they generate real-time data. And finally, know their data generating technology.
- Step 5; Background Check
As the final step, making a background check of your chosen agency’s record is important. Read real customer reviews. Access success stories. See if they have testimonials from your competitors or other big names in your industry.